And now a word from our sponsor....
The Ad industry is dying... Or so think many advertisers badly shaken by the introduction of new (and not so new) advertising channels/techniques such as the Web, games, dvds, product placement, etc.
So it comes as no surprise that NBC has announced yesterday that it is now advocating a new ad business model directly borrowed from pre-WWII radio and early tv, the program sponsorship model. According to the NY Times, sponsors will get to approve scripts and content in this move to "extend partnerships beyond the 30-seconds model"... The model will also extend to some of the broadcaster's online initiatives.
More info here
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