Have you ever ran into this problem?
Even though your client thinks your brand new Web/TV/Cell integrated product is out of this world, he has to sell your idea to a thousand VPs and managers... who have no idea of the possibilities of this new multiplatform offering. And who do not want to commit the budget since the project falls outside the scope of their department...
Can the corporate silo structure kills a multiplatform project? Of course it can.
More about it this TV Week article you can read after the jump.
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