Codemasters and Ebay Motors have launched a new driving advergame, 'Grid'.
An interesting footnote to the Advergaming fad is, according to Forrester analyst Shar VonBoskirk, is that this new medium is not living up to expectations even though the market will grow around 40% to a 504 million total between 2008 and 2010.
Read all about it after the jump.
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