When Casual Games Go Against The Grain...

Multiplayer Casual Games.
MMO Casual Games.
Casual RPG.

Ad Nauseam.

What's wrong with this picture?

Many studios and developers are betting that the future of the casual game market is in multiplayer games. And this line of thought is in danger of contaminating the serious games market.

Most casual game users are looking for a quick gaming fix. That's why one of the most successful game ever is (tada) Solitaire. It's free, easy to learn, and deliver. You don't need a powerful PC to run it. You don't need to be a computer whiz. You don't have to wait for another player to log on. You don't have to deal with other aggressive players that want to compete with them. Unless it's Poker.

Casual gamers are a fickle bunch. They're either occasional computer users (emails and word processing software) or dormant gamers (i.e. gamers who don't have time to play because they now have kids and lack time). They want a game that's easy and fast. Immediate. And free. And with no headaches.

When engaged in a Serious Games, users are reluctant to be exposed to a very competitive multiplayer environment. Here's a post that argues that the future of serious games is tied to single-player environments, not multiplayer. Read it here.