Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, May 8, 2008
Monday, April 14, 2008
59 % of Web Users Dislike Targeted Ads
A new Harris Interactive study indicates that 59% of online users dislike targeted ads and what they feel is 'corporate snooping'. The research also states that the older you are, the more you resent Website 'tailoring'.
Check out the full set of stats here.
Check out the full set of stats here.
Monday, April 7, 2008
64% of US Teens Engaged In Online Content Creation
If you add Facebook to the equation, more than 64% of US teens are creating online content acording to Pew/Internet.
More info here
More info here
Thursday, April 3, 2008
Early TV Sponshorship Model to Make a Comeback?
And now a word from our sponsor....
The Ad industry is dying... Or so think many advertisers badly shaken by the introduction of new (and not so new) advertising channels/techniques such as the Web, games, dvds, product placement, etc.
So it comes as no surprise that NBC has announced yesterday that it is now advocating a new ad business model directly borrowed from pre-WWII radio and early tv, the program sponsorship model. According to the NY Times, sponsors will get to approve scripts and content in this move to "extend partnerships beyond the 30-seconds model"... The model will also extend to some of the broadcaster's online initiatives.
More info here
The Ad industry is dying... Or so think many advertisers badly shaken by the introduction of new (and not so new) advertising channels/techniques such as the Web, games, dvds, product placement, etc.
So it comes as no surprise that NBC has announced yesterday that it is now advocating a new ad business model directly borrowed from pre-WWII radio and early tv, the program sponsorship model. According to the NY Times, sponsors will get to approve scripts and content in this move to "extend partnerships beyond the 30-seconds model"... The model will also extend to some of the broadcaster's online initiatives.
More info here
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