Showing posts with label web. Show all posts
Showing posts with label web. Show all posts
Thursday, May 8, 2008
Thursday, April 24, 2008
Monday, April 21, 2008
Multiplatform Branded-Entertainment Hits Snag With Corporate Structure
Have you ever ran into this problem?
Even though your client thinks your brand new Web/TV/Cell integrated product is out of this world, he has to sell your idea to a thousand VPs and managers... who have no idea of the possibilities of this new multiplatform offering. And who do not want to commit the budget since the project falls outside the scope of their department...
Can the corporate silo structure kills a multiplatform project? Of course it can.
More about it this TV Week article you can read after the jump.
Even though your client thinks your brand new Web/TV/Cell integrated product is out of this world, he has to sell your idea to a thousand VPs and managers... who have no idea of the possibilities of this new multiplatform offering. And who do not want to commit the budget since the project falls outside the scope of their department...
Can the corporate silo structure kills a multiplatform project? Of course it can.
More about it this TV Week article you can read after the jump.
Monday, April 14, 2008
Nova Spivack Talks About the Future of the Web
Interesting predictions from Nova Spivack, a semantic Web pioneer...
Learning from the Future with Nova Spivack from Maarten on Vimeo.
Learning from the Future with Nova Spivack from Maarten on Vimeo.
Friday, April 11, 2008
The Daily Walk to The Video Store... Soon to Be No More
BlockBuster Video is now considering a new distribution model involving a set-top box that will allow direct streaming of movies to your television.
Read all about it here.
Read all about it here.
Internet TV Finally Taking Off
Tuesday, April 8, 2008
Online Sales to Grow 17 Percent in '08
Wired has all the details, click here to read the whole thing.
Monday, April 7, 2008
Thursday, April 3, 2008
Early TV Sponshorship Model to Make a Comeback?
And now a word from our sponsor....
The Ad industry is dying... Or so think many advertisers badly shaken by the introduction of new (and not so new) advertising channels/techniques such as the Web, games, dvds, product placement, etc.
So it comes as no surprise that NBC has announced yesterday that it is now advocating a new ad business model directly borrowed from pre-WWII radio and early tv, the program sponsorship model. According to the NY Times, sponsors will get to approve scripts and content in this move to "extend partnerships beyond the 30-seconds model"... The model will also extend to some of the broadcaster's online initiatives.
More info here
The Ad industry is dying... Or so think many advertisers badly shaken by the introduction of new (and not so new) advertising channels/techniques such as the Web, games, dvds, product placement, etc.
So it comes as no surprise that NBC has announced yesterday that it is now advocating a new ad business model directly borrowed from pre-WWII radio and early tv, the program sponsorship model. According to the NY Times, sponsors will get to approve scripts and content in this move to "extend partnerships beyond the 30-seconds model"... The model will also extend to some of the broadcaster's online initiatives.
More info here
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