Tuesday, May 6, 2008
'The Truth About Casual Gaming'?
Nice rosy article about the state of 'casual gaming'. Once again, we can sense that some things are better left unsaid (what? The biggest sellers are casino games? Couldn't be... Aren't they thriving in a grey legal area?). Anyway, I'm getting myself a coffee after reading this. I'm not really civilized when I hear these things...
'Grand Theft Auto" simplifies song purchasing
Could it be that mindless violence and the old American 'self-made man' ethics makes players crave certain songs? Click here to read a Billboard article on the use of video games to sell mp3.
MTV Keeps Up With Digital Teen Culture
Grassroot promotional efforts, play up the branded-entertainment content, social media... Yep. MTV is sure doing well on the Web. Read an Adage interview with MTV Networks Chairman-CEO Judy McGrawth after the jump.
Washington Post, others introduce online bracket-style games
In a bid to regain a little bit more readership, and probably add value as well, the Washington Post has added some promotional games to its usual fare. Read all about it here.
Microsoft Gets In On ITune Action
Zune service to compete with online titan, iTunes -- Microsoft is finally going after the TV download market with its Zune device and online network. More in this Hollywood Reporter article.
Monday, May 5, 2008
Ian Bogost on In-Game Advertising
Tauted a couple of years ago as the best way to advertise to 18-34, in-game ads have yet to fulfill this promise. Here's a nice article on the subject written by Ian Bogost in the Guardian. Click here to read the whole thing.
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