Ian Bogost on In-Game Advertising

Tauted a couple of years ago as the best way to advertise to 18-34, in-game ads have yet to fulfill this promise. Here's a nice article on the subject written by Ian Bogost in the Guardian. Click here to read the whole thing.

In-Game Ad Market to Grow to 650 Millions by 2012

The great in-game ad gurus are at it again. Apparently, the market is supposed to grow by 120 percent to $650 million in 2012. I hope advertisers will not notice that most players experience an effect similar to 'banner blindness' with in-game ads...


More info here