Showing posts with label teen. Show all posts
Showing posts with label teen. Show all posts

Tuesday, May 6, 2008

MTV Keeps Up With Digital Teen Culture

Grassroot promotional efforts, play up the branded-entertainment content, social media... Yep. MTV is sure doing well on the Web. Read an Adage interview with MTV Networks Chairman-CEO Judy McGrawth after the jump.


Tuesday, April 29, 2008

How to Adapt a Teen Soap for a Social Network

Sony Pictures has recently begun streaming a teen soap with a difference on Bebo, a social network catering to teen users: users have a say in the development of the story. Read all bout it here.